Tim Tebow contributed to the greatest rise in minor league baseball attendance in 23 years.
That
number is quite appropriate because only one man, Michael Jordan, has
done more for minor league baseball crowds than Tebow did this year. And
Jordan -- who wore No. 23 for the NBA's Chicago Bulls -- had the benefit of playing Double-A with bigger ballparks to fill.
Thanks
to Jordan, the Birmingham Barons' 1994 season attendance of 467,868
fans, with an average of 6,884 fans per game, still stands as a
franchise and league record. Although Tebow's popularity didn't fill
that many seats, the impact of the former NFL quarterback is undeniable.
The Columbia Fireflies, the Class A team Tebow played for through June
28, saw their attendance increase by nearly 54,000 fans, a 21 percent
rise from 2016. The second team Tebow played for, the St. Lucie Mets of
advanced Class A, saw attendance rise by 35,803 fans, up 37 percent from
last year.
And that's just the beginning.
On the road,
Tebow's Fireflies drew a crowd, too: to be exact, 2,591 more fans than
the home teams averaged against other opponents. Baseball America
calculated that Tebow was worth nearly $1.6 million in additional
tickets, parking, concessions and other revenue for the rest of the
South Atlantic League.
For the owners of the Fireflies, Tebow was the greatest value in all of sports. The New York Mets
paid his salary -- $10,000 for the season -- and the Fireflies reaped
the benefits, including merchandise revenue for what figures to be one
of the 20 highest-selling clubs in the minors.
At most venues, Tebow went down the line and signed every autograph opportunity until he was finished.
Although Tebow hit just .226 with eight home runs and 52 RBIs, there were highlights on the field, including a home run in his first at-bat
after he moved from Columbia to St. Lucie and an unforgettable moment
when Tebow reached through the netting while in the on-deck circle to
shake hands with an autistic boy during a July 29 game in Charlotte,
North Carolina. Tebow then walked to the plate and hit a three-run home
run in front of one of the many crowds packed in to see the former
Heisman-winning quarterback take his shot at baseball.
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